Originally Posted by
FlyingMoose
Do you really fly an airline based on the CEO? Do you make any consumer decisions based on the CEO? Especially when there are no equivalent alternatives? I can understand people not buying products or services based on the country of origin but not because of a company's CEO. I found previous CEOs of SAS much more laughable than Anko, specifically Matts Jansson but it never caused me not to fly with SAS when they were the most plausible option.
Consumers base their choice on trust. The SAS strike destroying the vacation for thousands has given SAS a huge PR problem, irrespective of who is to blame. When the SAS CEO is let loose on TV without his minders, ranting about his employees, he worsens the PR catastrophe, and is seen as unpredictable. The end result is that SAS is seen as even less trustworthy among the consumers in what is often presumed to be SAS' most lucrative market.