Originally Posted by
Kacee
Maybe. It's a zero cost method for UA to potentially tip the scales in its favor when a customer is making a purchase decision. To me it just shows how little UA cares about the ongoing dilution of earned benefits.
Naw - I think the PlusPoints expiration extension is being driven by the UA Marketeers and them hoping that, with PlusPoints, these will keep certain folks (some 2019-era Platinums, 1Ks and GSs) more sticky to UA.
David