Relax everybody, take a deep breath, here's some really good news for all those who face the prospect of horrendous airport queues: the Knight in Shining IATA Armor is riding to our rescue!
The organization is boldly
calling for "holistic reforms"! As everybody knows, anything remotely holistic will solve any and every problem by magic. Just like that!
The more practical suggestions include gems such as "
Adoption of 25by25 campaign to help address the gender imbalance across the industry". A perfunctory sop to the woke ESG crowd for sure, but I don't quite see how that's going to shorten the lines at AMS this coming weekend.
Fortunately, they have also come up with some really original and innovative ideas that might actually make a difference, e.g. "Adoption of new technologies and automated processes". Thank God for IATA's shiny knight, I could never have thought of that one myself. And surely Benschop couldn't either.
Johan