Originally Posted by
GUWonder
Nike Hotel/Resort/____ , coming soon to a hotel company near you? NIke seems more about restricting distribution channels for their brand than FILA.
Seems like this kind of thing may potentially preclude a Hyatt tie-in with another sportswear company, but stranger things have happened before.
It has nothing to do with Hyatt partnering with a shoe company, but everything to do with a Chinese sportwear company wanting to name a hotel it is building at itsnew corporate headquarters after one of its own brands. Hyatt must have been agreeable to the idea, but wanted it in a non-core brand such as JdV.