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FILA House Shanghai (aJdV Hotel) - opening in 2024

FILA House Shanghai (aJdV Hotel) - opening in 2024

Old Feb 28, 22, 12:34 am
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FILA House Shanghai (aJdV Hotel) - opening in 2024

Hyatt Announces Plans for the World's First FILA-Branded Lifestyle Hotel in Shanghai
A unique expression of life and vitality, FILA HOUSE Shanghai to join the JdV by Hyatt portfolio

https://newsroom.hyatt.com/news-releases?item=124210

CHICAGO (February 27, 2022) Hyatt Hotels Corporation (NYSE: H) and ANTA Sports Products Co., Ltd. (ANTA Group) announced plans for the first-of-its-kind FILA-branded hotel in Shanghai FILA HOUSE Shanghai. The hotel will make its mark on the global stage as the inaugural FILA-branded hotel in the world and by joining the JdV by Hyatt brand, FILA HOUSE Shanghai will bring a vibrant new experience to the local hotel scene.

FILA, a global sports brand with a strong lifestyle appeal with more than 100 years of history, has gained recognition among high-end consumers for its unique fusion of fitness and fashion that is both sporty and stylish. In China, the Italian brand is owned and managed by ANTA, one of the countrys leading global sportswear companies, which has successfully positioned FILA at the premium end of sports fashion with a brand concept of Live Your Elegance, combining elegance with vitality.The development of FILA HOUSE Shanghai marks the first time FILA China is extending its brand into the lifestyle hotel space, as FILAs vision for this hotel aligns with the JdV by Hyatt brands ethos. Embracing the brands namesake (joie de vivre), the JdV by Hyatt brand offers a collection of independent properties that are true reflections of the urban neighborhoods they call home, inviting guests and locals alike to connect and celebrate the joy of life while unwinding in spaces designed with distinctive personality. This, together with the FILA brands free-spirited attitude and legacy of style designed for life in motion, will create a one-of-a-kind experience that appeals to todays young travelers seeking to live in the moment.

Stephen Ho, president of growth and operations, Asia Pacific for Hyatt, said, We are thrilled to be working with ANTA Group and FILA China to develop the first FILA HOUSE hotel in the world. We look forward to welcoming guests, locals and a new generation of FILA fans with the JdV by Hyatt brands inclusive, heartfelt and joy-driven service.

Brian Yiu, CEO of FILA China, said, We are excited to be collaborating with Hyatt on the worlds first FILA-branded lifestyle hotel. Not only will the hotel be a unique expression of FILAs history, culture, products and fashion trends, we believe that the young-at-heart JdV by Hyatt brand experience will be a fitting reflection of FILAs spirit of vitality.

FILA HOUSE Shanghai will be developed as part of the new Shanghai headquarters of ANTA Group in Shanghais West Hongqiao Business District, an area that is fast establishing itself as a center of Shanghai international trade, with excellent transportation links and a vibrant community of business and industry. Located across five independent buildings, housing headquarter office, shops, food and beverage outlets, the unique eco-friendly headquarters complex is envisioned to be a destination for sports retail as well as a space to showcase the latest trends in sports apparel. The complex, including FILA HOUSE Shanghai, is expected to open by 2024.

For more information about the JdV by Hyatt portfolio, please visit hyatt.com/brands/jdv-by-hyatt.

The term Hyatt is used in this release for convenience to refer to Hyatt Hotels Corporation and / or one or more of its affiliates.

For further information:About JdV by Hyatt

A community for the spirited, the light-hearted, the young-at-heart, the JdV by Hyatt brand offers a collection of vibrant, independent hotels that are true reflections of the urban neighborhoods we call home. Embracing its namesake (joie de vivre), the JdV by Hyatt brand invites guests and locals alike to connect, live in the moment and celebrate the joy of life. Each hotel provides an experience that is inclusive in spirit and space, inviting all to make each stay yours truly. Follow @jdvHotels on Facebook, Instagram, and Twitter for news and updates. For more information, please visit www.jdvbyhyatt.com.

About FILA

International sportswear giant Fila was established in Biella, Italy in 1911, nestled among the foothills of the Italian Alps. Fila gained global attention for its instantly recognisable tennis apparel in the 1970s, and has since expanded their design portfolio to include sporting apparel across a wide range of codes including golf, training, running and compression wear. While their technical processes are at the forefront of sporting design, the brand remains true to its time-honoured European aesthetic and outfits professional artists and athletes from around the world. From small northern Italian town beginnings over 100 years ago, Fila has evolved into one of the worlds most reliable sports lifestyle brands. Our legacy of style earns us admiration to this day. Whether you perform for the challenge of adventure, the rigor of competition, or simply the pleasure and well-being of an active life. Fila understands that the beauty of sport is that, of a life in motion. A worldwide leader in sporting and lifestyle shoes and apparel, Fila champions its heritage Italian design DNA while simultaneously pushing the boundaries of modern performance wear.

About ANTA Sports Products Co., Ltd.

Founded in 1991, ANTA Sports is an integrated sportswear group, principally engaged in the design, manufacture, sales and operation of sportswear including footwear, apparel and accessories. After 30 years of development, ANTA has grown from a traditional private company into an internationally competitive listed corporation with modern governance standards. In 2021, ANTA Group determined the development strategy of "Single-Focus, Multi-Brand and Globalization". The Group owns many well-known Chinese and international sports brands such as ANTA (China), FILA (Italy), DESCENTE (Japan), KOLON (Korea), and SPRANDI (UK), as well as sub-brand series such as ANTA KIDS, FILA KIDS, FILA FUSION and FILA ATHLETICS.

Last edited by 59Impala; Feb 28, 22 at 12:59 am
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Old Feb 28, 22, 12:37 am
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It's a shoe in.,,

David
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Old Feb 28, 22, 12:51 am
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it's a JdV hotel, so not sure if it's a "new" Hyatt brand.
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Old Feb 28, 22, 12:53 am
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Really hope the branding stops with the hotel name. FILA interiors will be ghastly.
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Old Feb 28, 22, 1:14 am
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It will fall under the JdV brand, not a new brand.
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Old Feb 28, 22, 1:34 am
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Originally Posted by DELee View Post
It's a shoe in.,,

David
Nike Hotel/Resort/____ , coming soon to a hotel company near you? NIke seems more about restricting distribution channels for their brand than FILA.

Seems like this kind of thing may potentially preclude a Hyatt tie-in with another sportswear company, but stranger things have happened before.
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Old Feb 28, 22, 3:51 am
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Originally Posted by craigthemif View Post
It will fall under the JdV brand, not a new brand.
yes, my mistake, misleading title. Have asked the mods to change
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Old Feb 28, 22, 4:32 am
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Originally Posted by GUWonder View Post
Nike Hotel/Resort/____ , coming soon to a hotel company near you? NIke seems more about restricting distribution channels for their brand than FILA.

Seems like this kind of thing may potentially preclude a Hyatt tie-in with another sportswear company, but stranger things have happened before.
It has nothing to do with Hyatt partnering with a shoe company, but everything to do with a Chinese sportwear company wanting to name a hotel it is building at itsnew corporate headquarters after one of its own brands. Hyatt must have been agreeable to the idea, but wanted it in a non-core brand such as JdV.
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Old Mar 1, 22, 12:17 am
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I hope the floors are like those basketball courts made with melted-down balls but with melted-down FILA soles instead.
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