Looks pretty good actually. The deep fried and grilled stuff has no place on the menu of a sushi restaurant but the other donburi are all in line with what one might expect and look nice. The "inside out rolls" are always a source of amusement, but l know they are popular overseas and they do taste good. This is a place I would like to try. And fortuitously, it is close to the home of a friend I will be visiting in a couple months. Thank you for the tip
And prices are actually decent, especially at lunch. Anyway, since we're on the topic of Japanese foodstuff in West London, Tetote Factory is a great Japanese bakery in Ealing. They open only a few hours a day, not every day, but there's always a queue of Japanese "locals". Recommended to me by a former colleague from JAL.