Originally Posted by
the810
Scandinavia is a particularly bad place to base your business on nationalism, so this isn't suprising. If the USP of SAS was some kind of ethical employment, then maybe there would be some market for that (although probably still way too small). But with SAS joining the race to bottom when it comes to airline jobs, I don't think there's any good argument to pay more money to fly on SK.
I really don't understand what are they trying to be. Their prices are among highest on the market and the product sucks. Since Scandinavia-based airline can never be cheap, I would expect them to compete on quality but they chose to go the other way and I really don't understand how is that supposed to work.
Exactly, they are basically "stuck in the middle", not a great product to pay the premium for and not cheap enough to be a LCC. As a crew, I guess it's great to work for SK as there's not much to do especially for long haul flights compared to ME3 and SQ for example - especially in GO and Plus serve/sell drinks after take off, throw everyone a tray of food (a crew actually threw the tray on my table and he completed a round in a couple of minutes), collect it, serve coffee and tea 2 times, serve 2 rounds of snack and drink in Plus, upon landing, throw another tray of food out and collect and tea and coffee and that is
