Originally Posted by
nicolas75
Crowne Plaza Hotels & Resorts is our leading full-service Premium collection brand, the first to create the business- class hotel in 1983.
Today, Crowne Plaza is one of the largest upscale hotel companies in the world with hotels in diverse locations, and an impressive full-service model with massive international revenue flows.
TARGET GUEST
We serve Modern Business Travellers who have a contemporary ‘lifeaholic’ mindset and travels for both work and leisure.
They are frequent travellers with a millennial mindset, 60% males, 40% female and make up 24% of the global travel population.
COMPETITIVE SET
Pullman, Grand Mercure, JW Marriott
STRONG PERFORMANCE
#3 Most-loved Premium collection brand globally in GSI ranking Medallia social media scores
32% Of Crowne Plaza global revenue comes from international flows
34% Of Crowne Plaza room bookings come from IHG rewards club
Source:
IHG
This seems ludicrious. In no way, shape, or form does Crowne Plaza compare to JW Marriott.
What is "a contemporary ‘lifeaholic’ mindset" trying to convey? Joie de vivre? People who love life?
Crowne Plaza seems to be to be for people who need a borderline-full-service hotel and choose on price or loyalty program. Most in the U.S. are dumpy in my experience, some are fine. I agree there are some good ones outside, e.g., Paris Republique, Dubai Festival City, maybe in Asia. I really liked the Crowne Plaza Hamilton in Washington, DC, but it reflagged. I didn't know there was one in Ventiane, which looks pretty nice.
I can't believe that it's the "#3 Most-loved Premium collection brand globally." Crowne Plaza has no brand concept. I can see where it fits in for developers, but I can't imagine any consumer would say, wow, I am going to seek out Crowne Plaza. Other brands, even Marriott and HI Express, have some brand value in and of themselves.