Originally Posted by nicolas75

Crowne Plaza Hotels & Resorts is our leading full-service Premium collection brand, the first to create the business- class hotel in 1983.

Today, Crowne Plaza is one of the largest upscale hotel companies in the world with hotels in diverse locations, and an impressive full-service model with massive international revenue flows.

TARGET GUEST
We serve Modern Business Travellers who have a contemporary ‘lifeaholic’ mindset and travels for both work and leisure.
They are frequent travellers with a millennial mindset, 60% males, 40% female and make up 24% of the global travel population.

COMPETITIVE SET
Pullman, Grand Mercure, JW Marriott

STRONG PERFORMANCE
#3 Most-loved Premium collection brand globally in GSI ranking Medallia social media scores

32% Of Crowne Plaza global revenue comes from international flows

34% Of Crowne Plaza room bookings come from IHG rewards club

Source: IHG