Is it just me or are there fewer product placements in the last AR than in previous ones? I remember AR4 when they had racers call home on a T Mobile phone. AA has been on board since very early on, but seems less obvious tie-ins than in the past. Now there's enough with the Audi cars everyone is driving, etc but these are much more subtle. Maybe Celine & AC can be worked in somehow on a future AR?
This comes to mind just having watched a PBS Frontline documentary on the whole advertising game, err business. Good viewing and no commercials! ^