Sorry, but in non-marketing-speak, what does that actually mean?

I've stayed at CPs, they are [just like everything else in the IHG portfolio] completely hit and miss, and I'm talking about all the way from HIX to IC.

The CP I stay at most often is treating me better but only because I stay there so often the staff greet me by name(!) when I walk in the door. Then again, I suspect that works at any hotel you stay at sufficiently frequently, it's not due to the rewards program...