This is interesting... according to this article, the hotel is opening tomorrow as The E Hotel because it "doesn't meet the standards and requirements of the [EDITION] brand" yet. The plan is to join EDITION fully in "in the future" with an undetermined date.

So weird - especially with all the big, illuminated EDITION logos all over the building.

khabah

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The Dubai EDITION opening delayed, property will launch as The E Hotel

A statement said the property doesn’t meet the ‘standards and requirements’ of an EDITION yet

November 14, 2021 -

The Dubai EDITION hotel will no longer be opening this year. Instead, the property will launch tomorrow (Monday, November 15) as The E Hotel Dubai.

The EDITION, part of Marriott International’s portfolio, was due to open in the heart of Dubai’s Downtown district, with views of the Burj Khalifa and Dubai Mall.

However, the SOL Properties development will now run under different branding, with view to becoming an EDITION ‘in the future’. It will, however, still be managed by Marriott International in the interim.

A statement from EDITION said: “The E Hotel Dubai, will open in Downtown Dubai on Dubai Fountain Street on November 15, 2021.

“The hotel will open in the future as The Dubai EDITION when it meets the standards and requirements of the brand.”

Previous announcements say the property was designed by LW Design Group and features 210 rooms and suites. There are also three F&B outlets planned, as well as a pool, spa and gym.

As of the weekend, EDITION branding was still visible on the hotel’s exterior.