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Thread: Is Upper Class classified as Business or First?
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Old Nov 2, 2021 | 4:31 am
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Originally Posted by craigthemif
Well, the entire marketing spiel since Day 1 has been that "Upper Class" is better than other airlines' Business Class.

But yes, it certainly is Business Class these days...
I worked on the marketing for this back in the early days when they launched the first Upper Class suite. (Showing my age) It was always positioned that way in marketing terms, but always categorised as business as an industry comparison.
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