Originally Posted by GUWonder

I have used them for Preferred Hotels and even some airline miles at times, but the vast majority of my purchased Choice points are redeemed for award nights at Choice branded hotels. My mean redemption cost for Choice's own hotels is probably around 10k points per room night. It's a lot of room nights paid for using points -- each and every month for each and every year for a good number of years, and not always just a single room per night.