Originally Posted by
oliver2002
Viewfromthewing.com was the first of how I heard about this today.
Star Alliance member Scandinavian Airlines, commonly known as SAS, is launching two new airlines-within-an-airline (Danish). They will both operate under the SAS brand, and won’t be marketed differently to consumers. However they’ll be separate companies with separate operating certificates.
SAS Connect is simply a renaming of SAS Ireland. No longer needing to exclusively base there, they’ll open a base in Copenhagen. This will be a lower cost carrier focused on competitive leisure routes using Airbus A320neo aircraft.
SAS Link is new and will operate Embraer E-195 jets beginning mid-2022. This will be their feeder carrier.
…….
As Danish travel site Final Call Travel notes, the use of separate subsidiaries creates conflict with employees
The merry-go-round continues with SAS.
SAS Connect, SAS, and SAS Link. Long-haul is SAS, not Link. Who knows what would prevent long-haul from remaining in just SAS. My bet is that SAS would love to try to split some of that long-haul flying into SAS Connect if it could do so without pressure from beyond that pressure which management may fancy.
FinalCall.travel is the site that VFTW mentions above.