A hole in their bloated portfolio it may have been, but Accor has just launched their 39th brand, Emblems Collection.

This brand is to Accor what the Luxury/Autograph Collection are to Marriott, Unbound to Hyatt, LXR to Hilton and Vignette to IHG. But 39 brands. THIRTY-NINE.

This is madness.

khabah