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Yet another Accor brand: Emblems Collection

Yet another Accor brand: Emblems Collection

Old Aug 26, 2021, 6:25 am
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Yet another Accor brand: Emblems Collection

A hole in their bloated portfolio it may have been, but Accor has just launched their 39th brand, Emblems Collection.

This brand is to Accor what the Luxury/Autograph Collection are to Marriott, Unbound to Hyatt, LXR to Hilton and Vignette to IHG. But 39 brands. THIRTY-NINE.

This is madness.

khabah
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Old Aug 26, 2021, 9:47 am
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It will never end..... But seriously this is the first time I hear about it. There appear to be (checks notes) zero hotels associated to this "brand" at the moment.
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Old Aug 26, 2021, 12:49 pm
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I can understand having a lot of brands, when you have them because they were already existing and you acquired them. But, starting a new one from scratch when you already have 38 other brands? It seems like madness. Whatever it is they are hoping to do, or whatever new hotels they want to launch, can they not find a home for them in the existing mix?
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Old Aug 26, 2021, 1:49 pm
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But which of Accors brands can be seen as completely independent? This brand seems to aim at luring in independent luxury hotels in trouble to gain visibility on a global marketing platform.

We havent seen if they are exempt of points or benefits yet. Time will tell.
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Old Aug 26, 2021, 5:01 pm
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Is that really a new brand or a kind of tag to the a few exceptional iconic hotels keeping their own brands. Like Raffles Singapore, an Emblems collection hotel
what will happen to Sofitel Legend ?
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Old Aug 27, 2021, 6:03 am
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Originally Posted by khabah
This is madness.
I think Emblems Collection is a necessity. Other chains seem to be doing quite well with similar conversion brands.

I am not disputing Accor generally needs brand consolidation. But this one is crucial for signing up new properties.
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Old Aug 27, 2021, 8:20 am
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IME, Luxury Collection Hotels are better than their Autograph counterparts.
In fact I mostly stayed at Luxury Collection Hotel brands in my trips.


It would be amazing if Accor could start having equal competitor to those Luxury Collection Hotels.
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Old Aug 27, 2021, 9:07 am
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Originally Posted by kaizen7
IME, Luxury Collection Hotels are better than their Autograph counterparts.
In fact I mostly stayed at Luxury Collection Hotel brands in my trips.


It would be amazing if Accor could start having equal competitor to those Luxury Collection Hotels.
That is because Luxury Collection brand is ex-Starwood and many come from the acquisition of CIGA Hotels (including crme de la crme of Italy). AutoCr^H^Hph I have never tried (and won't).
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Old Aug 28, 2021, 4:51 am
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Found the first hotel in this collection, hidden away in a development document: Le Vendme Beirut, formerly operated as an InterContinental. I believe the hotel has been closed for a while, and is under Qatari ownership after a sale last summer.

No clue when it's opening, but it's the first.

khabah

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Old Aug 28, 2021, 5:43 am
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Loved by Emblematic Crowds - are they people who wear football jerseys?
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Old Aug 28, 2021, 8:10 am
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When The Vendme used to be an InterContinental hotel (interior design by Pierre-Yves Rochon).












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Old Aug 28, 2021, 12:34 pm
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Such a collection of independent luxury hotels makes sense. But I lost overview of their 39 brands. Marriott has 32 by merging two well established sets of brands supported by an effective, attractive and relatively easy to understand loyalty program. I have got a clear idea what each brand is representing. Accor’s bunch of brands IMHO is too confusing meanwhile and the weak and difficult to understand ALL program not at all a good base to support it. I like many of Accor‘s and Fairmont’s original brands and hotels but meanwhile sadly gave up to stay there because of the loyalty program.
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Old Aug 29, 2021, 2:22 am
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Originally Posted by khabah
Found the first hotel in this collection, hidden away in a development document: Le Vendme Beirut, formerly operated as an InterContinental. I believe the hotel has been closed for a while, and is under Qatari ownership after a sale last summer.

No clue when it's opening, but it's the first.

khabah
No offense but the first hotel is in Lebanon, a practically failed state? What a very peculiar way to start a new "chain", especially one aimed at the top.
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Old Aug 29, 2021, 2:23 am
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Originally Posted by starflyergold
No offense but the first hotel is in Lebanon, a practically failed state? What a very peculiar way to start a new "chain", especially one aimed at the top.
Spot on. And one that looks like the photos above, straight out of the early 2000s?

Weak.

khabah
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Old Nov 23, 2021, 1:40 pm
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Here we go: Lebanon out, China in.
Accor has launched a new luxury brand called Emblem Collections, which will include boutique hotels and luxurious resorts around the world.

The brand will debut in China’s Guizhou province in December 2022, and its portfolio is expected to grow to 60 properties worldwide by 2030.

As suggested by the name, the brand will feature hotels that are emblematic of their designers, demographics or destinations, with signature features including “luxurious surroundings, Instagram-worthy pools and vibrant public spaces”.....
https://www.businesstraveller.com/bu...ms-collection/
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