Yet another Accor brand: Emblems Collection
Aug 26, 2021, 5:25 am
#1
Original Poster
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Yet another Accor brand: Emblems Collection
A hole in their bloated portfolio it may have been, but Accor has just launched their 39th brand, Emblems Collection.
This brand is to Accor what the Luxury/Autograph Collection are to Marriott, Unbound to Hyatt, LXR to Hilton and Vignette to IHG. But 39 brands. THIRTY-NINE.
This is madness.
khabah
This brand is to Accor what the Luxury/Autograph Collection are to Marriott, Unbound to Hyatt, LXR to Hilton and Vignette to IHG. But 39 brands. THIRTY-NINE.
This is madness.
khabah
Aug 26, 2021, 8:47 am
#2
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
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It will never end..... But seriously this is the first time I hear about it. There appear to be (checks notes) zero hotels associated to this "brand" at the moment. 
Aug 26, 2021, 11:49 am
#3
Join Date: Jan 2011
Location: YYZ
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I can understand having a lot of brands, when you have them because they were already existing and you acquired them. But, starting a new one from scratch when you already have 38 other brands? It seems like madness. Whatever it is they are hoping to do, or whatever new hotels they want to launch, can they not find a home for them in the existing mix?
Aug 26, 2021, 12:49 pm
#4
Join Date: Jan 2012
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But which of Accor’s brands can be seen as completely independent? This brand seems to aim at luring in independent luxury hotels in trouble to gain visibility on a global marketing platform.
We haven’t seen if they are exempt of points or benefits yet. Time will tell.
We haven’t seen if they are exempt of points or benefits yet. Time will tell.
Aug 26, 2021, 4:01 pm
#5
FlyerTalk Evangelist
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Location: Paris, France
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Is that really a new brand or a kind of tag to the a few exceptional iconic hotels keeping their own brands. Like « Raffles Singapore, an Emblems collection hotel »
what will happen to Sofitel Legend ?
what will happen to Sofitel Legend ?
Aug 27, 2021, 5:03 am
#6
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Aug 27, 2021, 7:20 am
#7
Join Date: Feb 2018
Programs: Bonvoy :Ambassador , ALL :Diamond, Skywards :Silver, Krisflyer :Silver
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IME, Luxury Collection Hotels are better than their Autograph counterparts.
In fact I mostly stayed at Luxury Collection Hotel brands in my trips.
It would be amazing if Accor could start having equal competitor to those Luxury Collection Hotels.
In fact I mostly stayed at Luxury Collection Hotel brands in my trips.
It would be amazing if Accor could start having equal competitor to those Luxury Collection Hotels.
Aug 27, 2021, 8:07 am
#8
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That is because Luxury Collection brand is ex-Starwood and many come from the acquisition of CIGA Hotels (including crème de la crème of Italy). AutoCr^H^Hph I have never tried (and won't).
Aug 28, 2021, 3:51 am
#9
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Found the first hotel in this collection, hidden away in a development document: Le Vendôme Beirut, formerly operated as an InterContinental. I believe the hotel has been closed for a while, and is under Qatari ownership after a sale last summer.
No clue when it's opening, but it's the first.
khabah
No clue when it's opening, but it's the first.
khabah
Aug 28, 2021, 7:10 am
#11
FlyerTalk Evangelist
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When The Vendôme used to be an InterContinental hotel (interior design by Pierre-Yves Rochon).
Aug 28, 2021, 11:34 am
#12
Join Date: Apr 2008
Location: Germany, Austria
Programs: IHG Diamond Ambassador, ALL Silver,, Miles&More
Posts: 1,122
Such a collection of independent luxury hotels makes sense. But I lost overview of their 39 brands. Marriott has 32 by merging two well established sets of brands supported by an effective, attractive and relatively easy to understand loyalty program. I have got a clear idea what each brand is representing. Accor’s bunch of brands IMHO is too confusing meanwhile and the weak and difficult to understand ALL program not at all a good base to support it. I like many of Accor‘s and Fairmont’s original brands and hotels but meanwhile sadly gave up to stay there because of the loyalty program.
Aug 29, 2021, 1:22 am
#13
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
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Found the first hotel in this collection, hidden away in a development document: Le Vendôme Beirut, formerly operated as an InterContinental. I believe the hotel has been closed for a while, and is under Qatari ownership after a sale last summer.
No clue when it's opening, but it's the first.
khabah
No clue when it's opening, but it's the first.
khabah
Aug 29, 2021, 1:23 am
#14
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Nov 23, 2021, 12:40 pm
#15
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
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Here we go: Lebanon out, China in.
https://www.businesstraveller.com/bu...ms-collection/
Accor has launched a new luxury brand called Emblem Collections, which will include boutique hotels and luxurious resorts around the world.
The brand will debut in China’s Guizhou province in December 2022, and its portfolio is expected to grow to 60 properties worldwide by 2030.
As suggested by the name, the brand will feature hotels that are emblematic of their designers, demographics or destinations, with signature features including “luxurious surroundings, Instagram-worthy pools and vibrant public spaces”.....
The brand will debut in China’s Guizhou province in December 2022, and its portfolio is expected to grow to 60 properties worldwide by 2030.
As suggested by the name, the brand will feature hotels that are emblematic of their designers, demographics or destinations, with signature features including “luxurious surroundings, Instagram-worthy pools and vibrant public spaces”.....