I just spoke to a FF a while ago and he had his first transatlantic flight on IB. After not having flown them for a few years, he said he was positively impressed: clean, attentive crew, excellent food. He particularily stressed the soft seats. And that's someone who flies BA twice a month across the pond.
I guess it's time to put our clichees aside and give IB a new try. If they have evolved as much as the country has since joining the EU, .... now .... where could I fly to ...