Originally Posted by
iflyabunch
I'm pretty sure as a business you want to make sure your best customers feel rewarded - which is exactly the purpose of GS.
Originally Posted by
Kacee
The purpose is to generate revenue. Whether any particular GS feels sufficiently special is not something that impacts the primary goal of generating revenue.
I genuinely thing it's a combo of both - reward your higher revenue pax and encouraging them to keep steering future business to UA. Win win.
Last edited by WineCountryUA; Jul 24, 2021 at 1:44 pm
Reason: repaired quote