Wow. Well, this seems like a lot of marketing nonsense to me, which no doubt it is. I hope there are some more concrete underpinnings, otherwise it's just fluff as far as I am concerned.

I also noticed the totally new design elements used. Fonts, illustrations, even the way the video is edited, all new. They must be working with a new marketing firm for this. It seems out of touch with their existing brand image, although I suppose there is nothing wrong with that. Do they do any of this in-house? I guess not.

Personally it all seems too abstract and wishful for me. Very vague.