LOL@Raffles criticisms. You are just as corporate and greedy. For example, you do not tell your readers about cashback. You rather earn the reflink money yourself. In fact, not just there are no articles on cashback, but you actively work to suppress commentary which mentions cashback opportunities. Anyone who wants the full picture still has to read FT rather than blogs.

So I find it a bit strange to criticize Ben for having a team. It's not as if it's unclear who is the main author of which article. In fact, if you go to OMAAT's About page, you have links to each author's articles. It should be clear to any reasonably-intelligent reader of OMAAT that it is not a one-man operation. Each blog entry provides an author and there are other names to be seen, not just "Ben."

As for the design: I don't really care, as stated above, as I rely on RSS and milesfeed.com exclusively. But from inspecting it, I don't see that "you can't have it both ways--personal and professional" thing. I think it's a reasonably-functional design. Not particularly avantgarde, but it works on the desktop and on mobile. The blog isn't about free art, new media design, so who cares overly much about the look-and-feel as long as the UX is reasonably painless.