Agreed that walk ups are higher margin, but keeping 50% of some revenue is better than keeping 100% of no revenue. Last time we were there we entered via PP. It was pretty horrible and we would never pay for it. Now, if they substantially upped the quality level of food/beverage and kept it less crowed I actually would consider paying for access. But if food/beverage is the same as under PP, then no way.

And completely agree that few will pay for it. Priority Pass is a cruel mistress for these lounges. It generally results in a horrible experience for almost everyone involved, but also provides revenue they may not get going it alone. In some ways, I've come to hate Priority Pass (even though I use it). It just creates a horrible to marginal experience due to crowding. My wife and I are the type that absolutely would pay for a premium experience, but key on the premium and it seems most lounges that pull out of PP seem to hope to deliver the same marginal experience but reap all the profit of walk-up payments.

All that said, I just don't see how this CUN Mera lounge survives without the onslaught of PP cardholders looking to bring their families of ten into the lounge, trying to drink as many Tecates as possible in 45 minutes before heading to the gate...

Regards