Originally Posted by Steve_ZA

Basically it's a leisure heavy destination and there is a historical lack of direct competition. Virgin is returning there to some extent next month with a 787 so in time BA may need to up their game ... I wouldn't hold my breath though.

There is always the option of going via Joburg which usually gets better aircraft and then a connection on BA/Comair. This is often a bit cheaper than the direct CPT service.