Yes it is but not during this Covid-19 crap and if you are flying like 30 times a year.

If your 100k shares don't drop in price as SK does not pay dividend. Say if you are able to buy a share at 1,2SEK then you are 120000 out of your pocket to get EBG, that will last for a year. If you are investing in shares that do pay out annually - Mr. had shares that pay like 5%, which is like 6000 annually and a potential share price increase. For 6000 you can get yourself quite some lounge access and extra bags.

I did look at this and talked to Mr. about it and there's no way we will invest in SAS now or in the near future.