Hi Raffles,

I understand you are the HFP boss. Glad to see you are following this thread. As you're asking, let me try to be more specific.

Positive:

I think the new layout is optically pretty. Clean and modern feel. No clutter, search button is easy to find, as are the different sections such as the Avios tutorials.

Negative:

I just think screen real estate isn't utilized efficiently. Perhaps you are right, I am not your average user as my 25" QHD Dell monitor might be slightly bigger than what most people browse on. But that's where my "this site must be optimized for mobile" criticism stems from. Only three articles/headlines fit on my browser window. And I'm using slightly over half the width of my monitor and the ENTIRE height (I even have the Windows taskbar on auto-hide).

There is also under-utilization of my browser window. About 30% of the page is nothing but white space. I admit that may be an artefact of me running browser add-ons such as NoScript and uBlock Origin which may block ads usually appearing in that space. And that's fair game given the frequently very high quality of the content on HFP. **

Two other minor things: I find the credit card offers and such (before the grey background) slightly disturbing. They somewhat break the flow of blog entries. Perhaps I'd prefer them at the bottom or something. Lastly, the "OLDER" button which takes you to page 2 is a tad small.

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** To my defense as I outed myself as somebody who actively blocks all ways in which you make money with the site (NoScript catches reflinking, too). For one, I feel somewhat in the right of "arming" myself in defense vs the operators of web sites which for decades have gone ballistic with analytics, pop-up ads and so on. For another, I am not opposed to paying for high-quality editorial content. I do have subscriptions to several sites (NYT.com...). Too bad this micro-payment thingy for blogs and such never really took off. I'm not based in the UK. Consequently, I don't visit HFP every day. But I would pay some nominal amount (GBP 0.50-1.00 per month) for using the site.