Originally Posted by lokijuh

Not relating to SQ, but another airline is operating such a flight, ex-SYD. And it's 7 hours! From a place where people can still fly (intra-state at least) domestically.

https://www.qantas.com/au/en/promoti...3Ann%3Aen%3Ann

And in good old QF marketing fashion, the are offering miles and status credits to reel in the suckers make it appeal to their loyal customer base. They are also offering it for pre-sale to high tier members (there ability to suck people into the whole QF brand is amazing, whilst SQ tries to rely on its product, QF is a master at smokes and mirrors). If indications on local frequent flyer discussion boards are any indication, people will be lapping it up!

Edit: apparently seats were sold out within 10 mins.