Why?.... it's so competitive with Delta, American, Jet Blue, Southwest and Spirit. Sickly, elderly east coast northerners would be crazy to fly to Florida - one of the worst states for Covid-19...., and what families are going to Orlando (if they have Disneyworld in mind?). No jobs, no money, worried about their kids' and their own health, schooling, etc.
Really, United thinks this is great idea for a three month "winter" seasonal window? Lockdowns, masks all the way around, a lot of sightseeing and restaurants closed plus, plus, plus. A friend who just moved (retired) down there invited us to visit. My husband and I just laughed at the idea -- not on a bet. (We are 70 and older).