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Join Date: Sep 2012
Location: SFO
Programs: AC SE MM, BA Gold, SQ Silver, Bonvoy Tit LTG, Hyatt Glob, HH Diamond
Posts: 44,430
It's just a typical media embargo.
These events often happen in phases (i.e. this may not be the only media event), and then a couple days later, AC will put out a release, and the media is free to publish.
It just gives everyone time to write a good story, ask any clarifying questions, etc.