I'm a cynical old stick (apparently
) and my take is that BA's approach is "qu'ils mangent de la brioche"...
Their rich data modelling probably tells them that no matter what they fail to do with the BAEC, 95% of their customers will carry on as before (when things unlock) as their LHR stronghold will still be pretty strong, corporate deals will specify BA, people are creatures of habit etc. etc...
With the entire industry reduced to offering bread and water on board, preceded and followed by a shoddy ground experience, a business with "cost saving in its DNA" will not suffer disproportionately vis a vis the competition.
Quite what people will make of the demoralised crew on poverty wages is a topic for another day
