Originally Posted by
24left
While looking for 777 freighter info for the Cargo thread, I found this gem:
QUOTE from Monte Brewer in an AC News Release from March 30 2007:
"We are equally proud to be the only North American carrier to offer customers the comfort and privacy of first class lie-flat beds, at a business class price.
Full news release:
Air Canada celebrates arrival of first new Boeing 777 aircraft - First scheduled commercial flight: Toronto - London
https://aircanada.mediaroom.com/inde...103&item=44735
...hence the name "Executive First", which stuck around for several years. To be fair, it was way better than other J products when it was named that. It is interesting how much Executive First, International Business Class and the old AC logo are used at some airports. I saw Executive First signage at MUC in January 2017, received a BP from 2013 at ZRH in 2018 and had a 2005 logo printed on my bag tag this year. Even at YYZ, they still use some Executive First signage (most noticeably when they use two jetbridges and show which passengers board where).