Fascinating. The article itself is current from Apr 13 2020 and an interesting read. The news video is from Apr 13 1982.

Sure, only 38 years ago and yes, I'm sure many of you will comment that you were not born yet. I know some of us remember Knowlton Nash.


QUOTES:

"An Air Canada seat sale wasn't usually newsworthy enough that Knowlton Nash was ready to tell viewers all about it.

But this one was different, as he explained on CBC's The National on April 13, 1982.

Unlike previous seat sales, the airline was offering a discount for flights scheduled for the summer.
"That's a sign the airline might be going through some tough economic times," said Nash.
......

He added that Air Canada had announced the sale amid a "depressing economic outlook" and "distressing travel market."

Airline Vice President John McMurtry was frank about Air Canada's motivations.

"We're doing it basically because business is down," he said. "Our advance bookings for the summer looked very poor, quite light."






Full article and video:

https://www.cbc.ca/archives/why-air-...1982-1.5517652

(Love the 1982 planeporn. )

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