screeton

Does that make two good reasons for SWA requiring all passengers to wear a mask? Regardless of your personal opinion on masks, covid19, or politics, the only thing that is going to appreciably increase load factor is making the general public (not you) feel that flying is safe. Most of us don't consider ourselves to be the macho-invincible-Marlboro Man with regard to this virus, and even if we do, we still have friends or relatives who are at a higher risk category. Wearing masks, social distancing, and similar measures are simple, non-invasive prevention type measures that all reasonable people should take, and that includes when they are getting on a SWA plane. If SWA implemented a strict policy, masks for all passengers, booking only aisle and window seats, and publicized that fact, they would be pleased with the increased load factor. That policy would attract far more people than they would lose from someone declaring that they would fly another airline if forced to wear a mask.