https://cc.tvbs.com.tw/portal/file/p...f78e86c0de.pdf, page 3:
51% are against name change of CI; only 26% are pro-name change. If people were to choose the name, 50% would choose China Airlines while 27%+10%=37% would favour either "Taiwan Airlines" or "Formosa Airlines." I agree TVBS is blue-leaning, but I think the difference is substantial enough to cover the bias. In short, there are more people who would rather keep the name of CI than those who would like to change it.