It's not like they decided to design and build a new model in the last four months. It's been in planning for many years, design at least 2 years, and production for months. The choices were to release it or not release it and have millions of devices sit in a warehouse.
Originally Posted by
LondonElite
I think the 'not noticing' thing will become a key factor. I upgraded my X to a 11 Pro Max a month ago and, apart from the larger screen, really don't notice anything different about it. I should have stuck with what I had.
Upgrading in one, or even two, years is becoming more rare these days, given the maturity of the market. I think this will attract many, many 6, 6s, and 7 users who didn't jump on the "bigger is better" bandwagon. Especially the 6 users who are no longer supported on current iOS. And 6s users who know their time may be up in 5-6 months.
I think many will be surprised by the sales numbers in the current environment. If nothing else, they will still be for sale when this is over.