Because your definition of "protections" involves taking a pandemic and forcing companies to rewrite their business model on things that have nothing to do with. In reality, you're asking to use a difficult time for your own selfish wants. Would we want nicer perks? Who wouldn't? However, most of us know better than to cheer for government regulation. No one wins in the end.

"Without asking for anything in return." The government has already mandated that this cannot be used for buybacks, and has mandated refunds for cancelled flights, amongst other things. What do you really need protected from?

Now in a free market, it is just fine to ask for these things. In fact, nearly everything you asked for, is available already. You just don't want to pay for it. You want everything for free and/or want everyone else to subsidize it. In most economic downturns, like we are already in, these types of business generally DO get more consumer friendly as they are fighting for more business.