Mobile Services from BA
Apart from the ba.com website, which of course you can now get to over Wi-Fi at their lounges (for free !!), they also provide a summarised version for Vodafone Live! subscribers on your mobile phone (it's WAP really but don't tell anyone), and they've now got the SMS Flight Tracker service (which I've already said is soooo helpful, in particular for avoiding the hideous airport carparking charges).
Finally they have realised that some of us travel with technologies that keep us in touch !
What next ??? ... maybe one day they'll let me check-in online and use my mobile phone as my boarding pass ! @:-)