Originally Posted by
HDQDD
This is occasionally true, but it's far more likely the opposite is true. Vast majority of travelers want, and (business travelers) are willing to pay more for a short connection. This is why when you search award inventory, you get cheap options with ridiculously long connections.
For me, I'd much prefer a 37 minute connection to say a 2 hour one. My ideal ATL connection time: 55min. That way I have time to walk between concourses instead of plane training it.
Not sure where your marketing data comes from, but apparently the legacy carriers' have it the other way.