BA don't sell status unfortunately. When you compare Bronze to other levels, it certainly looks to be not much. But I think the free seat selection is definitely the most useful. The bonus avios are helpful too. My wife is Bronze and on 0 TPs for collection year. We've already got 620 TPs booked in before July, so she'll climb to Silver. But if I look at the flights we have booked, she's going to make about 12k Avios extra than if she was blue. That's something certainly I will not sniff at. It's making we wonder whether I ship her off to Dallas on AA to see her sister and she'll climb a little bit more before one of our big earning trips.