today in "The Nation" (online):

Sumeth further explained that competition had become fiercer, with every airline dropping prices to stay ahead of its rivals. “THAI needs to adjust our strategies too to preserve our reservation rate. We will focus on rolling out promotional campaigns until year end.”
“However, next year’s strategy remains to be seen. Our prices this year have been reduced to a record low and if this strategy doesn’t work, we may take a different direction, such as seeking more partners for organisation tickets, increasing online channels, or giving privileges to frequent fliers,” he added.
https://www.nationthailand.com/news/30377594