Originally Posted by
sophialite
A luxury hotel (or any high end establishment, really)'s job is to know their customers so they can anticipate their needs and provide better service.
This.
If you’re a high value client or HNWI or have a private banker then it’s likely the corporate you deal with has a profile of you with your photo and other info.
Generally it’s information from the public domain confined with relationship history with the business.
Given how much people will put in the public domain it just makes good business sense,
It is really no different to when hotels ask for your passport or ID, not because it’s required by law but so staff can be briefed before each shift of who you are.
Qantas First hosts research their pace the day prior. Starwood started a Global Personalisation program that is referenced on FT. Park Hyatts brief all staff on VIP codes guests.
Even Ws will put photos of guests or their pets in a frame in their hotel room as a surprise.
If you don’t like it lock down your social media.