I remember when it came out in the 1980s. It was terrible.

I distinctly remember a promotion: buy a McRib, get any 2nd sandwich free. Since the McRib was something like $1.79 and the Quarter Pounder was a little bit more - maybe $2.19 - I once tried to order a McRib and a Quarter Pounder, hold the McRib. The manager got mad at me and forced me to accept the McRib. Fortunately another guy in line wanted one so I gave it to him.

Then 20 years went by and I was in Toronto one day talking to buddies there who were planning a McRib roadtrip for that weekend. The McRibs were back - but not at any of the Canadian locations (or at least not the ones near Toronto). So these guys were plotting a bordertown run. That's when I realized the Internet loves McRibs. I've had one since, just to reaffirm what I knew when I was 12: they're not good and they don't remotely approximate anything one would consider real barbecue.