WestJet introduces "Front of Cabin" seats with dynamic seat fee pricing
This just crossed my radar:
Effective October 2, 2019 WestJet introduced “front of cabin” seats within the Economy cabin on all aircraft types (excluding the 787). These seats are located between preferred seats and the exit row seats. Guests will now have the option to choose emergency exit, preferred, front of cabin or standard when seated in Economy. Fees will be dynamic and based on fare booked and other variants.