Originally Posted by
LondonElite
The Frankfurt airport Sheraton is one of the largest hotels in Europe. It has something like 1,000 rooms. I can easily see a benefit to splitting this into two brand to differentiate customers, even though most of them won't care what bed they sleep in for one night.
Sure, but it would make more sense to split it into two hotels in different market segments then rather than going through the expense of installing two systems/check in areas etc. for two almost indistinguishable hotel brands, no?