The huge SAS wordmark appearing twice on the fuselage looks bad.
Some other airlines don't make this mistake since they have both a wordmark and a proper logo (LOT and Lufthansa - a crane, United - the ex-Continental globe, etc). But when all you have is the wordmark, you should think of a different design. This is why the old setup looked well - "Scandinavian Airlines" above the windows, SAS wordmark on the tail.