I read an article somewhere but I couldn't find it anymore - about how Hilton is on the lookout for more Silver & Gold members to its program

Found this article tho' & it says the same thing ..

"It’s easy for hotel chains to spend time and resources on their highest loyalty spenders. But there is plenty of money to be had at the other end of the tier as well."

https://skift.com/2019/08/01/hilton-...yalty-members/