The bigger picture that the EQM policy indicates is troubling. It's clear that CO wants to desperately cling to old-style pricing models (i.e. last minute Y fares that are 10x the 21 day advance Q fares; use its fortress hubs whenever possible to jack-up fares and run out competition). In this manner, CO seems to be very backward-looking, rather than seeking to change the way it does business in the new climate and attempt to truly compete. It seems their desperate moves to push people to pay higher fares is a pathetic attempt to live in the past. Though CO may have some short-term cost advantages over its competition, the current state of affairs in the industry suggests that CO's business model does not portend long term success.