I tend to agree with OP. I was flying ZAG-DXB last week, with a pre-ordered AVML meal on my reservation. During meal service, the purser comes around and says they "gave away" my meal to someone else and offered me a pasta and some salads instead. The guy was very apologetic, and tried to make amends but the whole situation was totally unlike Emirates, and annoying because I am a vegetarian and this is one thing I am very particular about when I fly. Luckily it was a 5-6 hour flight, unlike a longer 12-14 hour long haul that I frequently do. It is definitely going down the scales.