I totally agree. I prefer the BA Andy Hindmarch First Class "BAg" than CX's Decleor kit. With BA's kit, you can reuse them and put more things into the bag than a normal amenity kit could fit. I use the BAg for my amenity when I travel. This is the only good point about BA's First Class.
As for service and product, I prefer CX's First Class anyday over other carriers and that includes SQ (
just for you Guy Betsy).
Fly Cathay Pacific's First Class - the best way to travel in luxury!