Originally Posted by
irishguy28
But you don't need the OA name and logo to compete with Aegean.
Any European airline could set up a competing airline at ATH, SKG, etc....or just base aircraft there, as Ryanair once tried!
True but the Domestic market in Greece is very familiar with the brand and historically outside Greece to a lesser extent. Removing that brand as a competing force on A3's home base was a strategic move nonetheless. The fact they wanted to take the brand over shows how
they did not want to risk it otherwise they would have just let the brand die or go to someone else. They could have set up a stand alone Domestic brand as Aegean Regional but they chose to keep the OA brand alive . They could have even just put OA brand on the PSO routes to make it even smaller.
So they recognised the advantages of both controlling and keeping the brand in their portfolio.