Should Aegean switch brands?

Old Jul 30, 19, 4:24 am
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Lightbulb Should Aegean switch brands?



OK, so this is just me thinking out loud, but it might be an interesting topic for discussion here on the forum.

Most of us know the history of both Aegean Airlines and Olympic Air, and we probably know why the company has decided to keep both brands (no Star Alliance benefits with OA). But I sometimes wonder why the much loved Olympic brand has become the smaller entity. So here are my questions...

Who knows what the future will bring, but perhaps in the long term (say 10 or 15 years) Aegean will fly at least a couple of longhaul routes. Do you think it would be better if the company switched brands? That is to say that Aegean, which I think sounds more regional anyway, becomes the brand for the regional/domestic routes. Whereas Olympic Air becomes the brand for all European/International destinations. Or, dare I say it, Aegean is dropped altogether in favour of the Olympic brand.

Given the successful trajectory of Aegean, it's quite reasonable to assume that the brand will become even better known, so wouldn't it be sensible to a change now before it becomes too difficult?

I would be interested in your thoughts.
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Old Jul 30, 19, 5:56 am
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Personally I like both the name Aegean and their logo, which I find quite evocative. I vote they changed nothing
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Old Jul 30, 19, 6:48 am
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All they should do is to drop Olympic is quite confusing for pax
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Old Jul 30, 19, 7:27 am
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Do you really mean switch?

Cos that means that Aegean would fly under Olympic's logo, and Olympic would fly under Aegean's logo



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Old Jul 30, 19, 7:44 am
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Originally Posted by headingwest View Post
the much loved Olympic brand :
Are you serious?

My first memory of Olympic Airways is about forty years ago on a 727 flying LHR-ATH. We left about six hours late, the plane was dirty, the crew were off hand at best and food was served by two crew pushing a trolley up the aisle, both with cigarettes hanging from their mouths. Olympic Airways never really got much better and IMO it didn't die quickly enough.

Aegean is the absolute opposite of those memories, it's as on time as it can be given European air space congestions, the planes are spotless, the crews smart and utterly professional and the pricing extremely fair for what they provide.

I can see the merits in keeping the Olympic brand alive for domestic services* but I don't think it would be welcomed back on the international stage at any point in the future. The Aegean brand is strong and recognised.

*Note to Aegean management - services to Cyprus are not Greek domestic services and should not be treated as such.
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Old Jul 30, 19, 7:50 am
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Originally Posted by irishguy28 View Post
Do you really mean switch?

Cos that means that Aegean would fly under Olympic's logo, and Olympic would fly under Aegean's logo
That could work!

What I was getting at, is that Aegean would be rebranded Olympic and vice versa.

I like the Aegean brand (although the logo is a bit 1990's!), but I think the Olympic brand is more powerful, especially for those who remember the glory days of Greek Aviation. Also the IATA designator code (OA) is much more logical than A3.
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Old Jul 30, 19, 7:57 am
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Whatever about halycon days of yore, I tend to agree with the sentiment expressed above by another poster, that the Aegean brand now holds far more value and prestige than Olympic does.
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Old Jul 30, 19, 8:05 am
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Originally Posted by lhrpete View Post
Are you serious?

My first memory of Olympic Airways is about forty years ago on a 727 flying LHR-ATH. We left about six hours late, the plane was dirty, the crew were off hand at best and food was served by two crew pushing a trolley up the aisle, both with cigarettes hanging from their mouths. Olympic Airways never really got much better and IMO it didn't die quickly enough.

Aegean is the absolute opposite of those memories, it's as on time as it can be given European air space congestions, the planes are spotless, the crews smart and utterly professional and the pricing extremely fair for what they provide.

I can see the merits in keeping the Olympic brand alive for domestic services* but I don't think it would be welcomed back on the international stage at any point in the future. The Aegean brand is strong and recognised.

*Note to Aegean management - services to Cyprus are not Greek domestic services and should not be treated as such.
That, plus I do have some fond memories of their lounge at ATH with the black and white photos of the history of Olympic. A staff member would magically come to get you at the last possible moment for the Mercedes drive to board last at a remote stand, after leaving the lounge from a door directly to the tarmac and walking across a red carpet to the vehicle. That part of flying Olympic was fun.
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Old Jul 30, 19, 10:32 am
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After Onassis sold OA to the (Junta) Government in the late 60s, the down spiralling of the airline started. By the early 80s everybody in Greece, with the possible exception of its very well-paid employees, hated the airline. There were numerous attempts to re-privatize the airline and this cost the Greeks millions and millions of whatever currency you can think of. The airline was finally sold to a group of Greek investors (Marfin/MIG), which in turn tried to merge with A3 a few years later phasing out the latter's name. After the EU objected to that, a buy-out by Aegean was approved by the Commission in 2013 at a time when even the new OA was going out of business. There was no longer any talk of phasing out A3's name, given that this airline had earned a very positive image while OA was still suffering from its old image. If you look at FT posts you'll realize that there are many members who, still today, think that OA is a government-owned entity. Personally, since I don't own any stock of the company, I could not care less about their name and logo. But I doubt that anybody at Aegean HQ would be willing to rename a successful airline using a name that carries a very heavy, negative load.
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Old Jul 30, 19, 11:48 am
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And here was me thinking that Olympic was a popular airline!

OK, so the general consensus is that they leave things as they are. Just seems a shame to me that an airline with such a long history has been consigned to basically an island hopper!
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Old Jul 30, 19, 1:38 pm
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Originally Posted by irishguy28 View Post
Do you really mean switch?

Cos that means that Aegean would fly under Olympic's logo, and Olympic would fly under Aegean's logo



Is this approved A3 rebranding or just a FAN/University student project?
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Old Jul 30, 19, 1:39 pm
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Originally Posted by headingwest View Post
And here was me thinking that Olympic was a popular airline!

OK, so the general consensus is that they leave things as they are. Just seems a shame to me that an airline with such a long history has been consigned to basically an island hopper!
it WAS popular. But that WAS history...
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Old Jul 30, 19, 6:24 pm
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Originally Posted by headingwest View Post
And here was me thinking that Olympic was a popular airline!

OK, so the general consensus is that they leave things as they are. Just seems a shame to me that an airline with such a long history has been consigned to basically an island hopper!
Well, much better for it this way than having had the fate of Braniff, Pan Am, TWA, Eastern, or (to stay in Europe) ATI, Air Inter, BEA/BOAC, Swissair and so on...

PS The "old" OS was Olympic Airways. After having been Olympic Airlines, it is now Olympic Air!
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Old Jul 31, 19, 2:47 am
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Originally Posted by chongcao View Post
Is this approved A3 rebranding or just a FAN/University student project?
Just a project.
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Old Jul 31, 19, 4:18 am
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The Olympic brand would have an advantage in new markets, where Aegean is unknown and people don't know how to pronounce it.

On the other hand, a rebranding isn't cheap.
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